MERCADEO Versión en español
The Gunn Report presents the best creativity cases of 2014
Patricia Molina| 14 de enero de 2015
James Hurman, autor de Cases for creativity 2014 y fundador de Previously Unavailable
The Gunn Report has published Cases for creativity 2014, a study that identifies the campaigns that have won both a Golden Lion at Cannes for creativity, and a Golden Effie 2014 for efficiency, making the best combination of the best cases last year.As a result, 12 campaigns have achieved this in 2014, showing great capacity for creativity in all its ways achieving extraordinary results. The list includes traditional advertising, technology experiments and excellent consumer promotions, considering innovation and classic style of advertising campaigns.Created by BBDO, BETC, Leo Burnett, May Advertising, McCann, Ogilvy & Mather, Saatchi & Saatchi and TBWA agencies, the 12 campaigns come from Argentina, Australia, Brazil, France, New Zealand, Peru, UAE and USA. Among the brands of the winning pieces, IBM led with its campaign Un niño y su átomo (A boy and his atom), Evian, Coca – Cola, UN and Volkswagen.James Hurman, author and founder of the innovation consulting New Zealand Previously Unavailable said: “The effectiveness continues to defy categorization media, but what all this diverse group of ideas have in common is that people enjoyed sharing them; and most important is that only the most interesting creative ideas implemented by people with more talent will be presented.”To see the Cases for creativity 2014, visit {Gunn Report;www.gunnreport.com}.
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