MERCADEO Versión en español
The One World Doll Project will distribute multicultural dolls along with Toys “R” Us
Patricia Molina| 25 de agosto de 2014
Trent Daniel, fundador de The One World Doll Project
One World Holdings announced that its subsidiary, The One World Doll Project, will distribute the newly launched line of multicultural dolls Prettie Girls!, already available in {Toys “R” Us;www.toysrus.com} to meet the growing consumer demand.According to the company, due to the increase of cultural diversity in the United States it is important that children have a variety of choices when selecting toys. And as a pioneer in promoting diversity within the category of dolls, for The One World Doll Project is important to have the opportunity to maximize the brand exposure through its commercial alliance with Toys “R” Us.”The Prettie Girls! are modern, elegant and inspiring. They serve as positive role models for girls, from the promotion of authentic values and realistic physical attributes,” said Trent Daniel, founder of The One World Doll Project. “It is our mission to provide girls access to dolls that look more like them, and our partnership with Toys” R “Us validates the market demand for a broader range of toys.”Prettie Girls! represents the evolution of the demographic diversity of the American market with high quality dolls that include attitudes, attributes and aspirations of contemporary girls of different races. The first two dolls available are the African American, Lena; and the Hispanic, Valencia. It is expected that for autumn the African, Kimani; the Caucasian, Alexie; and the South Asian, Dhalia are also available.
