MERCADEO Versión en español
The World Cup is an opportunity for brands even after the tournament
Patricia Molina| 2 de julio de 2014
Publicaciones en los medios sociales han demostrado ser una tendencia durante la Copa FIFA 2014
Brands can benefit their World Cup ads even after the tournament has ended. In a survey by Crowdtap, 52.1% of respondents said that was more likely to give Like or Follow to a brand after the sport event.In addition, 74.2% of U.S. Internet users who follow the sport event said they would be in social networks while watching matches and 42.1% planned to publish a status update or tweet about their favorite commercials.However, the results indicated that the brands that produce bad ads risked being embarrassed, as 30.5% of respondents said they also published about their least favorite ads.Brands need their own fans so they can get their ads shared. More than half of respondents said they could share announcements during the World Cup to support a brand they like.Publications on social media has proven to be a common trend for the Cup, so it is no surprise that these platforms are helping brands to extend their reach and advertising position among more followers.According to eMarketer, is expected that 172.6 million consumers in the U.S. use social networking this year, representing 68.6% of Internet users and 54% of the population, with a large audience that brands can connect to during and after the World Cup 2014.
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