MERCADEO Versión en español
Tim Staples from Shareability: Intelligent brands understand that it is necessary to deliver a piece that is rich in content
20 de mayo de 2015
La campaña promociona la Big Dipper
Have you had a selfie lately? If the answer is yes, then you are the target audience of the agency Shareability for its Pizza Hut campaign that parodies selfies.The spot shot as a false documentary, re-enacts the dangers of the selfie stick, and the ironic message about being responsible when taking photos of yourself. Then it says ironically that if someone wants to take a selfie with a Big Dipper, they will need a bigger selfie stick.”It was a fun and happy way to get this message through”, said the Pizza Hut spokesman, Doug Terfehr.Tim Staples, CEO at Shareability, warns that many brands say they want to create shareable content but what they actually want to do is make a viral commercial. “This type of mentality is a recipe for a sure failure”. He added that “intelligent brands understand it is necessary to give the audience a piece that is rich in content. The goal of this video is to start a conversation, not to hit people on the head with a product message”.
