MERCADEO Versión en español
Toyota gets involved with the Latino community through Latino Newsroom
Patricia Molina| 22 de abril de 2014
Toyota se involucra con la comunidad hispana a través de Latino Newsroom
Building on its wide commitment history with the Latino community, Toyota is increasing its participation even more with the launch of Latino News in the Media News Room of Toyota USA. The new section will bring information about the programs and events of cultural relevance to the Hispanic media and influential people, versions in Spanish about new Toyota products and direct access to the Toyota Latino social media channels.Revamped for 2014, the Media News Room of Toyota USA will also allow users to read the latest news on any mobile device, to share content through social media channels, to visit the images of historic vehicles and to specify the news they want to get, as alerts in their e-mails. Toyota has commercialized and has been committed to the Latino community for more than 20 years; it has also been the leading car brand for the Hispanic market from 2004 on; according to data from an automotive study by Polk.This commitment Toyota has could be seen in Hispanicize 2014, the greatest event for Latino entrepreneurs in social media, journalism, advertising, public relations, film and music, held from April 1st to 4th, being the official automotive and transportation sponsor to the event. Additionally, Toyota has reinforced its connection with the Hispanic community through social and digital media, especially with the @Toyotalatino launch on Twitter.
