MERCADEO Versión en español
Toyota to be exclusive automotive sponsor of Hispanicize 2014
Patricia Molina| 11 de marzo de 2014
Toyota, the worlds leading carmaker, is the official automotive and transportation sponsor of Hispanicize 2014, the event for daring, pioneering and enterprising Latinos. The conference will take place April 1-4 at the Hotel InterContinental Miami.Co-directed by Patricia Salas Pineda, VP of the Hispanic Business Strategy Group of Toyota North America, and Maria Hinojosa, host of the weekly National Public Radio (NPR) program Latino USA, Hispanicize 2014 is expected to attract more than 1,500 Latino professionals and entrepreneurs from the areas of blogging, journalism, technology, music, marketing, filmmaking and business.The 5th annual Hispanicize will feature outstanding leaders from the U.S. Hispanic community at an event where Toyota will be present throughout, at a certain time highlighting driving experiences of its Toyota and Scion vehicles. There will also be a panel of top Toyota execs who will present innovative strategies for winning the multicultural market.Toyota further reached out to the Hispanic community recently over social and digital networks, especially with the launch of @Toyotalatino and new associations like Hispanicize 2014 (@Hispanicize). “Having the eighth largest company in the world partner with Hispanicize represents one of the most encouraging partnerships we’ve ever had and one that I look forward to seeing evolve in many fun and creative ways” said Manny Ruiz, founder and creative director of Hispanicize.
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