MERCADEO Versión en español
Tr3s study shows Hispanic millennials to be good life planners
Patricia Molina| 19 de febrero de 2014
When it comes to finances, some Hispanic millennials like to have all their ducks in a row, according to a recent Tr3s study. Using data from Simmons, the corporation recently identified and analyzed a segment it calls life planners. To begin with, it discovered that one out of every three Hispanics between ages 18 and 34 seem fairly optimistic about their economic outlook, since they tend to take advantage of opportunities when they arise, which means they make every effort to stay well informed. And they dont like the idea of getting into debt.Some Tr3s discoveries show that the millennial generation is more likely to use financial products such as automatic tellers, credit cards, checking accounts, insurance policies and investments.However, the use of these tools is still relatively low, indicating a great opportunity for banks and insurance companies. These same millennials are very big consumers of the media, both in English and Spanish. They use all kinds of media, but particularly turn to the Internet to feed their hunger for news and views. Newspapers are not dismissed: 25 percent of users read their dailies in Spanish, while 65 percent get the news in English.The so-called life planners are chiefly represented by bilingual women with at least some college education and who have had at least one job.
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