MERCADEO Versión en español
Unilever celebrates Hispanics self-expression with its #100PorCientoTu campaign
3 de marzo de 2016
La modelo de tallas plus size, Denise Bidot, es la portavoz de la campaña
Unilever personal care brands celebrates U.S. Hispanics diversity and style with its new #100PorCientoTu campaign which promotes self-expression and individuality. “Latinos are trendsetters, whose personal style is their unique calling card” said Brian Critz, Brand Director of Multicultural for Unilever U.S. “With the #100PorCientoTu campaign, we want to highlight the diversity and dynamism of the Latino community, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations.” The #100PorCientoTu campaign is partnering with celebrity stylist Leonardo Rocco, celebrity groomer Marcos “Reggae” Smith, international model and influencer Denise Bidot and other notable figures to provide beauty and style inspiration. They will share their top beauty and grooming tricks of the trade featuring brands they love like AXE, Caress, Dove, POND’s, Suave, TRESemme and Degree. “I’m thrilled to partner with Unilever on a campaign that encourages individuality said Denise Bidot, international plus-size model and #100PorCientoTu spokesperson. “Working with brands that are personal favorites and spreading the message of confidence and self-expression is a dream come true.” The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.
