MERCADEO Versión en español
Verizon FiOSs Orlando Zambrano: We create this initiative not for selling but for connecting to our bicultural consumers
7 de septiembre de 2014
Zambrano: A través de la campaña destacamos la velocidad de nuestro servicio, elemento muy importante para los consumidores
Orlando Zambrano, head of Digital and Social Strategy for Multicultural Segments of Verizon FiOS spoke with PRODU about the initiative Learn at FiOS Speed, launched as part of the return to school. The bicultural campaign created by Lopez Negrete consists of 15 videos online, and aims to show how the company has taken the challenge of providing the best tools for students returning to classes.”This initiative has been done for two years consecutively and aims to connect with Hispanics in a very special time of the year as it is back to school. What we did exactly was to create an excuse to talk to them, and also to connect and establish a two-way conversation through these videos” Zambrano said.The combination of videos in English and Spanish focuses on different subjects, such as history, science, and language, among others. Visual and creative images get mixed with an entertaining and funny dialogue of schoolchildren, not only for subjects to be nice, but so videos themselves can be shared. The result are pieces of information and entertainment to share with children and adults.”This is the original idea of Lopez Negrete in which household videos were made that were fun to share, and also interesting to see them through. One of the challenges we had was to put together the necessary elements to achieve viral videos; as addressing passion points correctly, the right approach in terms of creativity, broadcasting them through the ideal media and the best time to launch them,” he concluded. For more information visit Verizon {Verizon FiOS;http://bit.ly/1ySaNLc.}
