MERCADEO Versión en español
Víctor Kong of Cisneros Interactive: Fluvip aims to enter the Hispanic market
19 de febrero de 2016
Víctor Kong, CDO y presidente de Cisneros Interactive
One of the main goals this year for Fluvip – the influencers network in Latin America and U.S. – is to enter the Hispanic, Brazilian and Argentinian markets and consolidating the ones in Colombia, Peru, Mexico and Venezuela. According to Víctor Kong, CDO and President at Cisneros Interactive, the organization is leader in a high-growth segment known as marketing through influencers. “The company is doubling its incomes each year” and “the challenge is entering new markets and getting to know them, finding out how they move. We always hire local market people.” Talking to PRODU, he said that the influencers marketing is much more interesting in the Hispanic market because this is a niches market. Hispanics feed even more on social networks, because they follow their interests through those channels. We know that Hispanics consume social media through mobile and use more social networks than Americans. For Kong among Fluvip advantages are: rely on its own technological platform that connects with YouTube, Instagram, Facebook and Twitter -which allows to consolidate and perform marketing influencers campaigns-, more than 40,000 influencers in the region, and a specialized commercial team. He added they are trying to integrate new social networks like Periscope and Vice to their platform.
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