MERCADEO Versión en español
Víctor Zaborsky of MilkPEP: We wanted to give the campaign a unique look and feeling to grab Hispanics attention
4 de septiembre de 2013
El video se transmitirá en TV y en los medios digitales, incluyendo en el portal oficial de la campaña
PRODU presents the new commercial created by MGSCOMM for its client MilkPEP and its traditional nationwide campaign Got Milk? The initiative seeks to teach Americans about the high quality protein contained in every 8-ounce glass of milk and turns to some animated characters to get the message across.The campaign entitled El Super Desayuno (The Super Breakfast) highlights protein by representing milk in a funny breakfast battle, which shows how its protein content brings about a clash with an adversary and brings about a victory every day.The video will air on TV and digital media, including on the campaigns official website.We wanted to give the campaign a look and feeling that would capture the attention of Hispanics and remind them that milk is as good source of high quality protein said Victor Zaborsky, marketing director of MilkPEP. While most Hispanics know that milk is full of nutrients, they tend to think in terms of calcium and vitamin D, forgetting that milk also has a delicious flavor, is very versatile and is an excellent natural source of proteína.On the promotional side, the campaign is giving away a gallon of milk free every minute for eight weeks, as well as the chance to win free milk for a whole year. See the details on the website of El Super Desayuno.
