MERCADEO Versión en español
Walton Isaacsons Martin Cerri: What is being valued about the Europeos campaign is its creative simplicity
8 de junio de 2014
Cerri: Hemos tenido la suerte de empezar a tener estos logros que hacen mas facil que nos conozcan afuera
Martin Cerri, multicultural agency Walton Isaacsons creative director, talked to PRODU after the recent triumphs obtained in many of the industrys festivals, for the Egeda US Europeos campaign.The initiative for cinema and television that has three commercials, has been awarded so far in festival such as FIAP, USH Idea Awards, New York Festival, The Wave and it also was the only Hispanic agency finalist in Film in the One Show, held recently. It is the first time that the agency participates in festivals and we are impressed that the campaign has performed so well, and it is useful for us to encourage creativity in the agency, that is more or less the goal I had a year ago: to try to position Walton Isaacson among the creative agencies of the Hispanic market, Cerri commented.Additionally, the Los Angeles based agency, had the fourth place among the US Hispanic agencies, according to the ranking FIAP elaborates every year. For us, that are still beginning, it is very important to be beside the great agencies and everything thanks to this campaign, he added.For Cerri, the success of this initiative is due to its simplicity. I am very interested in keeping it simple, that is somehow the Brazilian advertising style, which is conceptual, small but powerful, and I believe that is what people value in this campaign, he ended.
