MERCADEO Versión en español
Wendy Clark from Coca Cola in Cannes Lions: We are seeking the intersection between creativity and effectiveness
Cristian Vergara| 23 de junio de 2015
Wendy Clark, presidente de Mercadeo Estratégico de Coca Cola de Norteamérica
Wendy Clark, Presidente of Strategic Marketing at Coca-Cola North America, talked about the criteria to deliver the Creative Effectivness Grand Prix.The award went to Live Test Series by Forsman & Bodenfors for Volvo. The award acknowledges the creative work that produces measurable results and provable impact in the client’s businesses.We seek the intersection between creativity and effectiveness. Actually, we believe that creativity impulses business. The power of art and commerce should not be separated, and we wanted to find jobs that combine both well. In essence in the Grand Prix we find a job that celebrates both creatives as well as strategists”, said Wendy.The pieces that were presented were required to have been winners or to have been in the shortlist of previous years.There wasn’t anyone in the room who wasn’t jealous and who would have liked to do that job”, pointed out the leader at Coca-Cola. The President of the Jury for Media equally measured idea, execution in media and results. Nick Emery from Mindshare Global announced the winner: Vodafone Red Light Application/Between us, by Y&R and Mindshare Estambul for Vodafone.The award chose us said Juan Carlos Ortiz from DDB Latina on the election of World Gallery, from TBWA Media Arts Lab Los Angeles for its client Apple and the IPhone 6 for the Outdoor prizeLike a Girl by Leo Burnett Toronto won the highest award for the category of Public Relations.
