MERCADEO Versión en español
Wendy Clark from DDB: The industry must stay restless on the discussion of gender and diversity issues
Manuela Walfenzao| 28 de marzo de 2016
Clark: No descansaremos hasta que nuestra compañía refleje el mercado al que servimos
Wendy Clark, CEO of DDB Worldwide North America, spoke on the first day of the American Association of Advertising Agencies annual Transformation conference about the importance of maintaining and staying focused on the discussion about diversity and gender that the industry is currently facing. Clark has been on her new executive role for 78 days and already launched a campaign on International Women’s Day, called Talent Has No Gender. “We will not rest until our company reflects the marketplace we serve. It’s a very clear and simple objective and it’s something I think is entirely possible if we stay focused on it” stated Clark. “Talent is made up of a lot of things, but gender is not one of them. Talent has no race, no religion, no sexual orientation, no age.” While Clark was in Coca-Cola she directed the Women’s Leadership Counsel. When she began leading the counsel, the company only had 19% women in leadership roles, and at the end of 2015 when she left the company, the number jumped to 32%.Another topic she covered during the conference was the role the advertising industry has in the country. “The industry must have a voice and take responsibility to stand up for values it believes in. We are the communicators, the content creators, the messengers and the marketers. We have an opportunity — in fact I’d say a responsibility — to create a marketplace, an environment that represents the values that our industry was built on and our country was built on” she ended.
Contactos
Diario de Hoy
Noticias relacionadas (6)
9 de febrero de 2016
Conferencia anual de AHAA busca explorar un futuro lleno de cambios
17 de noviembre de 2015
DDB Worldwide apunta a Wendy Clark de Coca-Cola como CEO de la agencia en Norteamérica