MERCADEO Versión en español
Wendy Clark of DDB: The business currency is speed and quality content to impact and seduce consumers
19 de abril de 2016
Clark: La máxima de DDB es ser diverso e inclusivo
Wendy Clark, President of DDB Worldwide & CEO at DDB North America plotted the content avalanche consumers are exposed to due to the amazing growth of the digital platform, and she said that the challenge for advertisers and agencies is to be effective and original, but fast enough for the times were living. “Nowadays the business currency is speed, but now more than ever we need quality content that impacts, seduces consumers who are exposed to so many messages across several media. Combining both factors must be the focus of our industry.” During the 20th AHAA annual conference: The Future in Focus, Clark said that there is only one way to do this: by being inclusive, diverse and polycultural when recruiting talent serving brands. “DDBs guiding light is to be diverse and inclusive, like the market we serve.” She highlighted the importance of cooperative work and said that the industry attitude must be based on recognizing one another. Quoting a phrase from the Disneys movie Zootopia, she said: “the more we try to understand one another, the more exceptional each of us will be.” Clark -who joined DDB two months ago- took a leave from the agencies world since 2004, and she considers that “everything has changed” in this environment.
