MERCADEO Versión en español
Wide Angle Productionss Alfonso Guerra: I feel a lot of fresh energy in the Hispanic market
Patricia Molina| 9 de mayo de 2014
Since his wife Yolanda Benet founded Wide Angle Productions in 1998, Alfonso Guerra decided to take her hand and along with her start a content producer for television, located in Miami. Nevertheless, some years ago, a great friend and producer had offered him the chance to be the voice of different promotions. Even though it was certainly never his priority, he accepted it as a hobby. “Time passed, and another announcer made me remember how much I had enjoyed being a behind the cameras actor and he encouraged me to work on that again.” Today, it is his greatest passion. “It is nice to think how many places and people come together through a microphone with the same goal,” he added.To be able to record in two languages has allowed him to broaden his possibilities of competing and participating in innovative projects, offering his knowledge to help companies to communicate their messages.He has not only done announcements for products and TV series, but also presidential campaigns and interactive systems for companies such as Fortune 500. He recently worked for important clients like Microsoft, Disney, FIAT, Sears, Sherwin Williams, NBA, LAN, Honda, Crest, among others. For him, working for the Hispanic m arket is like to be another one in the team. He has lived the Hispanic world since he was born, and he considers there is a lot of talent. “I feel a lot of fresh energy in the Latino market and an authenticity that is only achieved when the company knows their clients,” he ended.
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