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Wing received the only gold in the H.A.P.E. awards
Manuela Walfenzao| 1 de mayo de 2015
Wing/Grey NY was agency in the US hispanic market that received the only gold award in the H.A.P.E. (Hispanic Account Planning Excellence). It was also accoladed with silver and bronze in the U.S.H. Idea awards.The H.A.P.E. acknowledgement was for their campaign KYSS Test for Ticket, developed for the client LifeBeat. The goal was to raise awareness in younger generations about the importance of having an HIV test. Wing and LifeBeat created a concert with the best hip-hop artists, but didn’t put tickets up for sale. The only way to attend the concert was to get an HIV test in one of the mobile centers they installed in New York.”In Wing we abide by our mission to create famously effective works for our clients. And we are honored when those works are acknowledged, particularly when it is work that solves important problems in our community”, commented Sandra Alfaro, general director of Wing.”It is an honor to have won the only gold award in the festival with a simple but effective idea”, added Favio Ucedo, Wing’s CCO. “The most important thing is that it is a campaign that had impact on young people in such a delicate topic as is HIV. That in itself is already a gigantic victory.”During the U.S.H. Idea awards Wing also received silver for The Appstrip by Ximo, the first comic strip made with mobile application icons, and bronze for their campaign El Fan Trainer for P&G in the Latin American region.
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