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Wix.com Returns to the Super Bowl With Action
Liz Unamo| 26 de enero de 2017
El actor Jason Statham protagoniza el comercial
Wix.com, a cloud-based web development platform, launched last week its Super Bowl LI campaign with a spot staring action actors Jason Statham and Gal Gadot, both showing their abilities fighting in a restaurant, while the owner -Felix- is connected to the platform, unaware of what’s happening. This will be the third time that Wix has joined the Super Bowl lineup and the first time launching a Super Bowl campaign via YouTube Live and Facebook Live. This is the first of a series of short films that features the campaign, including the 30-second commercial for game, directed by Louis Leterrier -Unleashed, The Incredible Hulk, Clash of the Titans and Now You See Me-. Additionally, Wix once again called on the San Francisco creative team Jeff Huggins and Andrea Janetos to produce the multi-channel series. “We are so excited about this campaign because this time we are telling our own story, and launching it ourselves online which we believe to be an industry first. Fans around the world will surely recognize some famous faces, but the hero of the story is really our customer” said Omer Shai, CMO of Wix. “We loved working with Louis as he immediately understood our ideas about choreographed chaos and messages that speak to a global audience. We were also thrilled to work with Jeff and Andrea again as they have been an amazing asset throughout the years of our Super Bowl creative development and truly understand the brand” he added. For Shai, the Super Bowl is an amazing platform to showcase talents, but he explained that this campaign is about much more than the commercial. “It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes.”
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