MERCADEO Versión en español
Xoom screens 3 new spots for Hispanic viewers as part of its La Manera Más Fácil campaign
28 de enero de 2014
Los comerciales saldrán al aire esta semana, y todos transmiten el mensaje de la comodidad del servicio móvil
Xoom Corporation, provider of money transfers via Internet, announced the launch of three TV commercials for the U.S. Hispanic market.The first commercial, called Pony, illustrates the convenience of Xooms online money transfer service. The other two spots, Confusion and Piece of paper, promote the innovative service of text messaging the company offers. With this service, which is totally free, Xoom sends the recipient the PIN number of the transaction in a text message, in order to provide quick, easy access to the money with no risk of mistakes or misunderstandings.”With these three new spots, we demonstrate the convenience of sending money with Xoom.com on a mobile phone and how it can save you time” says Julian King, senior VP of marketing and corporate development at Xoom. “The commercials deliver the message of mobile convenience with likeable characters in a way that resonates with customers. Using Xoom.com is magical and transformative. It offers senders an experience that is convenient, fast, safe, fairly priced and it frees them up to do other important things in their life”.The Xoom campaign dubbed La manera más fácil first aired in November 2011, and over the past two years has been enriched with more than more than a dozen ads. In the fall of 2012, Xoom won gold at the ANA Multicultural Excellence Awards with its Save the Pigs campaign, honored with the grand prize as the best campaign developed to reach Hispanic consumers.
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