MERCADEO Versión en español
Y&R Argentina celebrates 20 years of Hard Rock Café Buenos Aires with The Burger Song
Manuela Walfenzao| 10 de junio de 2015
La Canción de la hamburguesa celebra el aniversario de Hard Rock Café Buenos Aires
Young & Rubicam Argentina made a radio campaign to celebrate 20 years of rock and food in the Hard Rock Café in Buenos Aires. The ad is titled The Burguer Song and simply presents a rock fan singing a classic song while he eats a hamburger.In the piece there are some grotesque sounds that render humor to the song. The ad will compete in the Radio category of the 2015 Cannes Lions International Advertising Festival. The creatives behind the piece are: Lisandro Grandal and Fernando Tchechenistky, Executive Creative Director; Julián Carrera, Creative Director and writer; Mariana Iesulauro, Accounts Director; Sofía Saint Genez, Producer of the agency and Gianni Dusio, musical artista from Supercharango. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad
