MERCADEO Versión en español
Y&R Argentina shows that women are not a product
Manuela Walfenzao| 15 de junio de 2015
La campaña apunta a crear consciencia sobre el tráfico de mujeres
The Argentinean branch of Young & Rubicam created the graphic campaign Buyers for International Amnesty. The graphics show picture of unpleasant men accompanied by objects that take the place of women, which seek to raise awareness on women trafficking.The two pieces that make up the campaign are: Fan and Lamp. The slogan of the graphics are: Women are not for sale, fans are. Stop woman trafficking and Women are not for sale, lamps are. Stop woman trafficking. The pieces will compete in Cannes Lions 2015 and the creative team behind the campaign is: Fernando Tchechenistky and Lisandro Grandal, Executive Creative Directors; Joaquín Bossi, Art Director; Carlos Fernandez Parodi, Copywriter; Mariana Iesulauro, Accounts Group Director; Martin Kohler, Photographer and Fernando Costanza, Producer of the Agency. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
