MERCADEO Versión en español
Y&R Buenos Aires depict in typography the danger of driving and writing messages
Manuela Walfenzao| 9 de junio de 2015
Las letras/carros invitan a no escribir y manejar a la vez
Young & Rubicam Buenos Aires developed a graphic campaign that shows in a symbolic manner, with cars/letters, what happens when people drive and write text messages.The campaign is made up of two pieces: GU and PZ. In both there are cars made of typographies that are tangled after a collision. The copy the carry says: One character does it. Please don’t text and drive.The graphics will be evaluated by the Cannes Lions 2015 jury. The creative team who made them are: Lisandro Grandal and Fernando Tchechenistky, Executive Creative Directors; Martin Stuart, Creative Director and Art Director; Francisco Ibarrola, writer; Belén Yusso, Accounts Director; and Fernando Costanza, Producer of the Agency.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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