MERCADEO Versión en español
Yum! Brands’ World Hunger Relief campaign is acknowledged by PR News ‘RSE and PRWeek
25 de marzo de 2015
Greg Creed, director general de Yum! Brands
Yum! Brands earns several acknowledgements with its campaign World Hunger Relief when it is awarded the best branding cause campaign, and the best non-profit association of the year by PR News ‘RSE. It is also a runner up in the categories Global Campaign of the Year and Best Campaign of the year for a cause on the annual PRWeek prizes.World Hunger Relief is the private sector’s most important initiative in the world to combat hunger, and spreads across more than 125 countries, more than 41.000 KFC, Pizza Hut, and Taco Bell restaurants and 1.5 million associates. The initiative began in 2007 in an effort to raise awareness, volunteer work, and funds for the World Food Programme (WFP) and other hunger-fighting agencies. Since 2007 World Hunger Relief has raised US$600 million in cash and food donations, providing 2.4 thousand million nutritious meals for women and children around the world. “The acknowledgement reflects the incredible awareness of our world spokesperson Christina Aguilera, who has helped to raise funds. It also shows the hard work and passion of our employees and franchisees around the world, who have raised record fund donations and food in their local communities”, said Greg Creed, general director of Yum!
