MERCADEO Versión en español
Zubi Advertising and Ford Focus celebrate female soccer
Manuela Walfenzao| 17 de junio de 2015
Los ganadores del reto Ford Focus recibieron una copa
The new activation for the Ford Focus 2015, made by the Hispanic agency Zubi Advertising, proposed a challenge to the buyers who were entering a sports shop. In the framework of female soccer, they carried out this initiative to celebrate and share the talent of soccer women.The challenge consisted of taking a ball out of the store and making a goal after facing four very peculiar saleswomen, because they were actually not saleswomen but professional soccer players. The feat was narrated by a soccer commentator. Very few managed to do it and the only two winners received the cup Ford Focus Challenge 2015.Ford is not an official sponsor but wanted to participate supporting women who play this sport, who day to day break the pattern of what used to be a sport solely for men and nowadays gains strength, particularly in the US, said Iván Calle, Executive Creative Director of the agency. Ford is a state-of-the-art brand that seeks to take its vehicles to another level, pushing the design of its cars further and further, which is why there is similarity with these women who are taking the sport further, breaking female soccer stereotypes.The creative team in charge of the activation was: Iván Calle, Executive Creative Director; Carolina Méndez, Senior Copywriter; Fabio Gil, Senior Art Director; Marcela Murillo, Accounts Executive and Ronnie Gonzalez, Producer of the agency. The production company was The Works and Christopher Gruse, the Director.
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