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Zubi Advertising directs stories on Las Fantásticas Aventuras del Focus 2015
21 de julio de 2015
Se trata de una iniciativa digital para promover el nuevo Ford Focus
The agency Zubi Advertising designed a digital initiative for Ford titled Las Fantásticas Aventuras del Focus 2015, in which the audience writes the stories. Ivan Calle, Executive Creative Director at Zubi Advertising, told PRODU that the proposal invites the reader to participate and have an active rol in the creative development. “We established some parameters and people help us continue the story. For the agency it is a challenge, since in a week and a half we have to react, produce and air the following episode. The good thing is we don’t know what’s coming out until the last moment”.The story begins on the web page {Fantásticas Aventuras;www.FantasticasAventuras.com} with a prologue that presents the story that has to be completed by the audience. The most original writings are chosen for the filming of the 5 episodes of the series with a launch every two weeks.For Zubi Advertising this initiative has been an accomplishment. “The client trusted the agency to have an idea that was not yet defined, that didn’t have scripts and that is defined day to day. The best part is that we don’t know the end” says Calle.Until now they have only made one episode and have received more than 600 stories. “Very good start, since it is twice as much as we expected. It is very important for us to continue with good results on our digital ideas and this one is on a good path”, he remarks.
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