MERCADEO Versión en español
Zubi presents a solution for soccer fans of multicultural origin
Manuela Walfenzao| 3 de junio de 2015
El Camisetron es una plataforma para hacer franelas personalizadas de hasta tres equipos distintos
Zubi Advertising, the US Hispanic agency, found an answer for people of multicultural origin who live in North America, which are fans of several countries in the World Cup and live the sport with passion. In alliance with Ford, they developed the Camisetron, an idea that responds to the brand’s sustained effort to approach the multicultural and Hispanic market.The piece consists of a digital platform that allows the design of personalized t-shirts that mix uniforms of up to three different teams. In any other part of the world, the Camisetron would be sacrilegious, but in the US it is a true necessity, since families have members from different countries. The campaign came out during the 2014 World Cup and is now competing in the 2015 Cannes Lions International Advertising Festival. The creative team responsible for the campaign is formed by: Iván Calle, Creative Director; Rosamaría Mussfeldt, Creative Director of the group; Jorge Jácome, Senior Writer and Associate Creative Director; Francisco Losada, Associate Creative Director and Senior Art Director; Santiago Rivillas, Senior Writer; Gabriela Aguilar and Jose Morales, Senior Art Directors; Yuliana Duarte and Katrina Alba, producers; Susan Osorio, Accounts Director; Anais Rodríguez and Marcela Murillo, Accounts Executives and Pablo Rosas, Planner. The producing company that made the video was Encident Uruguay and Fede Musé directed it. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
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