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Superstore first NBCUniversal comedy format adapted for LatAm
February 23, 2021
Maribel Ramos-Weiner
Superstore NBCU
NBCUniversal Formats has signed a co-production deal with leading Mexican production company Dopamine to create the first international version of the hit workplace comedy series Superstore.
This marks NBCUniversal Formats’ first co-production partnership in Mexico and the first time one of its scripted titles will be adapted in the Spanish language for the Latin American and U.S. Hispanic markets.
48 full-hour episodes of Supertitlan (working title) will be co-produced by Dopamine and original producer Universal Television. The writers’ room has already opened. Casting and other announcements will be announced shortly.
“Superstore is a bold workplace comedy with a beating heart, known for its courage to tackle important societal issues. We are grateful to partner with Dopamine to adapt Justin Spitzer’s acclaimed comedy and one of Universal Television’s biggest success stories. This pact to co-produce our valuable IP in a foreign language is the first of many such deals to come,” said Enrique Guillén, EVP, Commercial Strategy and International Development, Universal Studio Group.
Fidela Navarro, Dopamine CEO, added “As an independent studio, we are very excited about this partnership with an important industry leader such as NBCUniversal Formats. Since the beginning, our business philosophy has been about creating and producing content from Mexico to the world, under new business models. This format has a very special DNA and it also gives us the chance to take Mexican comedy in TV one step further.”
Originally created by Spitzer (The Office) and produced by Universal Television, in association with Spitzer Holding Company, Miller Green Broadcasting, and The District, Superstore has been a rating success and one of NBC’s strongest comedies to date. Season five reached more than 37 million viewers last year and season six, which will be the final season, is currently on air. The show also ranks as the highest-indexing comedy broadcast amongst Hispanic viewers in the US.
