Eduardo Lebrija from ViacomCBS Networks Americas: It is the moment to transform the way business is done by using disruptive proposals

We have been transformed to create disruptive content
Maye Albornoz, Mexico City|06 de noviembre de 2020

Eduardo Lebrija, EVP / Chief Commercial Officer, opened the face-to-face interventions in ViacomCBS´ 2021 Upfront. He stated that it is the moment to transform the way business is done by using disruptive proposals: "We are making the most of the unlimited power of our creativity placing content in the center of everything we do. Not only are we a media company, but a company that has been transformed to create disruptive and innovative content, as well as unique entertainment experiences with multiplatform solutions".

Lebrija stated that they are supported on four verticals to offer solutions to their partners: content innovation, “ViacomCBS International Studios has an ambitious list of original productions”; digital innovation, with their service Pluto TV, that already has more than 100 content partners from local and global studios, with 18 thousand hours of content. Additionally, he announced they would launch Paramount+, their premium SVOD service, at the beginning of next year.

The experiences with the Kids’ Choice Awards, MTV MIAW, MTV Unplugged, and Comedy Central Fest in the region are in an outstanding place. Likewise, they will bring to Mexico VidCon, “the biggest global digital creators convention". Meanwhile, the area of Consumer Products will continue developing properties with the inauguration of a hotel and a Nickelodeon water park in the Mayan Riviera.

Lastly, he mentioned data: “In just six months of 2020, we reached the largest number of audiences and TVM’s (Total Viewing Minutes) compared with any other entire year”.