TELEVISIÓN Versión en español
Daniela Chaparro of E! Networks LatAm: The experience of seeing the red carpet on E! is really something else
Maribel Ramos-Weiner| 26 de febrero de 2014
The E! network covered the red carpet at the Oscars in Hollywood early this month, and throughout its lead-up coverage and at the event itself, E! had outstanding ratings and trending topics on social media throughout Latin America.The experience of seeing the red carpet on E! is really something else. We provide the experience on three screens, which has our audience engaged with our content from all angles: TV, live streaming on our website, while they can also share with us on Twitter and Instagram. Its a multimedia show Daniela Chaparro, VP of marketing and creative services at E! Networks LatAm, tells PRODU.Chaparro notes that due to the growth of pay TV in the region, the channel now presents simultaneous dubbing so that viewers can follow and enjoy all that happens on the red carpet in Spanish and Portuguese. But more than that, the talent doing the voice over not only translate simultaneously, but go beyond that to make commentaries on this one-of-a-kind event.We also give the super-faithful E! audience the chance to see the broadcast in the original language through Secondary Audio Programming (SAP) she says.Chaparro also mentions what the red carpet coverage means to advertisers. Theyve been able to share the glamour that E! has as a brand. This year we added 10 more advertisers to the red carpet event.
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