TELEVISIÓN Versión en español
Mike Rosen of Telemundo Media: Were partnering with Chevrolet to create a new sports reality webseries
Maribel Ramos-Weiner| 17 de marzo de 2014
Telemundo Media and Chevrolet have teamed up to create a new sports reality series entitled La Cueva de la Fiera (Cave of the Beast), on {www.Telemundo.com/lacuevadelafiera}.Backed by a 360º promotional campaign and produced in partnership with Chevrolet, the weekly webisodes, which debuted in February, offer their followers a look inside the Mexican professional soccer team Club Leon.The dynamic, innovative format is based on the already existing synergy between soccer and Chevy, a long-time sponsor of the sport.The 10-episode webseries will show the close association of famed Club Leon captain Rafael Rafa Marquez and the Chevy Silverado pickup.”We are excited to collaborate with Chevrolet to bring fans a front row seat to the action and excitement of Club Leon soccer. The Chevy Silverado is a fantastic partner for us to find new roads to bring innovative content and unprecedented access to the biggest soccer stars on Telemundo, says Mike Rosen, executive VP of advertising sales and integrated marketing at Telemundo Media. La Cueva de la Fiera is the first reality series that Telemundo Deportes has produced exclusively for digital platforms.
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