Addicta TV: “We See A Great Opportunity In Being The Platform For Support, Monetization, And Visibility For Independent Producers”

Addicta TV was created as a platform to showcase and monetize content from independent producers across Latin America. At launch, it offers a reach of 10 million users globally.

“I have been in the creative and audiovisual industry for over 20 years as a producer and director. Along the way, we met a U.S. company specializing in data, multi-channel, and multi-product databases. Their success as Google partners gave them strong expertise in technology, advertising, and brand management. Four years ago, they began entering the audiovisual content world and strategically partnered with a U.S.-based FAST platform called Glewed.TV,” explained Nico Rodríguez, CMO of Addicta TV, in an interview with PRODU.

Addicta TV already has a subscriber base of over 10 million users

Rodríguez noted that Glewed.TV was an American company distributing English-language content for global monetization. Within its catalog, it had a small category for Spanish-language content. During the pandemic years (2020-2023), the company analyzed performance metrics and discovered that this Spanish content—despite lacking curation or a defined concept—was highly popular.

After the company was sold, the original owners retained the rights to develop OTT-style platforms. They decided to create a Spanish-language FAST platform, and Rodríguez’s company partnered with them to shape the product.

A PLATFORM FOR MONETIZATION AND SUPPORTING INDEPENDENT PRODUCERS

Rodríguez emphasized that the goal was never to become another Canela.TV, Pluto.TV, or ViX. “We saw a great opportunity to be a platform that supports, monetizes, and provides visibility for independent producers—not just from major content-producing countries like Argentina, Mexico, Brazil, and Colombia. Latin America consists of 33 countries, so why not create a platform where filmmakers from Costa Rica, Honduras, and Peru can showcase their unique audiovisual DNA? A true Latin American platform should represent the full diversity of content and not just be filled with Mexican telenovelas. Our focus became creating a digital space where independent producers can showcase their work, especially content that is not yet monetized, essentially giving them their digital viewing channel,” he stated.

10 MILLION SUBSCRIBERS

Rodríguez highlighted that Addicta TV already has a subscriber base of over 10 million users. “This metric is important because these users are already accustomed to ad-supported content consumption. Since they are familiar with this model, they are less likely to skip ads. Our strength lies in leveraging data from various platforms and marketplaces to deliver targeted advertising based on user preferences. This approach reduces ad-skipping by nearly 95%.”

He added that Addicta TV integrates its data-driven insights with monetization strategies through connected TV and platforms like Roku and Apple TV. The focus for this initial phase—through June, July, and August—is on FAST.

Rodríguez expressed the hope that “a significant percentage of producers will be able to receive a monthly paycheck in dollars from monetization. Since we own our databases, we transfer user preferences and audience insights across them to drive engagement. Ultimately, advertisers are our main clients, while audiovisual producers are our strategic partners. Although content is essential, our business model is driven by advertising, so monetization is our primary goal.”

REQUIREMENTS FOR PRODUCERS

When asked about the requirements for independent producers to showcase their content on Addicta TV, Rodríguez explained that the platform is highly flexible.

“We sign a viewing agreement, not a representation contract. There is no exclusivity. Latin American producers can contact us and register. We verify their Latin American origin and invite them to a weekly webinar where we conduct a basic classification process. We accept almost all genres and formats, except for highly violent or explicitly pornographic content.

Currently, we focus on content for audiences aged 18 and older. However, we are already gathering children’s content for a future animation channel. For now, we are starting with films, series, documentaries, and podcasts. The key requirement is that the content reflects the cultural DNA of its country of origin. Our monetization algorithm works with content that is at least 20 minutes long. While we do accept short films, they are monetized differently through a dedicated short film festival,” he said.

Additionally, producers can remove their content from the platform after 90 days if they wish.

BETA LAUNCH IN APRIL OR MAY

The platform has been in content ingestion mode for three and a half months, with around 200 hours of content already uploaded. Rodríguez mentioned that once they reach 500 to 1,000 hours, they plan to launch the beta version.

“We expect to launch the beta between April and May, starting with a minimum of 500 hours. Our goal is to feature content beyond just Argentina, Colombia, Mexico, and Brazil. We already have content from the Dominican Republic and Peru, and we are working with the Honduras Film Commission. We are becoming curators of great audiovisual ideas that are already developed,” he concluded, adding that in the future, the company may also produce its own original content.