U.S. HISPANIC
A+E Networks relaunches The History en Español (HEE) brand on November 7
Maribel Ramos-Weiner| 8 de noviembre de 2016
Edward Sabin, managing director, Americas, and Head of Commercial Operations, International
A+E Networks is relaunching History en Español (HEE) on November 7, 2016, with a fresh on-air look, new programming strategy, and more than twice the number of premiere hours, it was announced today by Edward Sabin, managing director, Americas, and Head of Commercial Operations, International.
The new lineup includes docuseries such as Barbarians Rising and factual hits such as Hunting Hitler and Pawn Stars, along with ground-breaking scripted series. In addition, HEE is set to premiere Embajadores de la Mafia, which delves into the arrival of the Italian-American mafia in Latin America.
Beginning November 7, 2016, primetime programming on HEE will feature nightly vertical themes:
-Monday kicks off with a new High Octane Auto programming block that features a new season of Counting Cars together with returning favorites Leepu & Pitbull and Lost in Transmission.
-On Tuesdays, historical treasures are found and restored inback-to-back episodes of the new season of American Restoration followed by American Pickers.
-Wednesdays Epic Mysteries focus on the unknown with the HEE premiere of Missing in Alaska together with In Search of Ancient Aliens and Hangar 1: The UFO Files.
-Thursdays’ Wild History block will launch an all-new season of Mountain Men, and the return of Ice Road Truckers: Deadliest Roads and Ax Men.
-Primetime on Fridays will kick off weekends throughout November with The Hidden Truth, a three-hour programming block featuring HEE premieres of Last Days of the Nazis and Hunting Hitler.
-Saturday’s Mega Specials + Dramas will feature Seven Deadly Sins, The Bible Rules and specials God v. Satan, The Real Face of Jesus, Secret Access: The Vatican and Jesus: The Lost 40 Days.
-Sundays will focus on reality with new and returning episodes of Pawn Stars, History’s blockbuster series.
“We’re injecting HEE’s primetime schedule with new genres of programming to serve an even wider segment of the growing Hispanic audience throughout the U.S. as we continue to grow our channel,” said Sabin.
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