U.S. HISPANIC
After 20 years of agency work in the U.S., José Luis Villa returns to Mexico as VP of Innovation of Pedro Torres El Mall
Marcela Tedesco| 1 de agosto de 2013
José Luis Villa
José Luis Villa, one of the most accomplished creatives in the U.S. Hispanic market, was appointed VP of Innovation of El Mall, and is now in charge of digital shop in the areas of strategy, creativity and content.After 20 years as a creative and executive in the U.S., Villa returns to his native Mexico to join El Mall, innovative company with a successful multi-service shop concept, offering anything from high-caliber TV series to multi-format reality shows, from high- to low-budget production of commercials, digital and social media services for brands, professional photography, portraits, story creation, editing of exclusive image books, 360 ad campaigns; everything with the stamp of quality and trust of Pedro Torres, the great general producer of the El Mall complex in Mexico City.Starting at del Rivero Messianu in Miami 20 years ago, Villa became one of the most accomplished creatives in the growing U.S. Hispanic market. He even presided over the U.S. Hispanic Círculo Creativo. Two years ago he became partner and general creative director of DMG Solutions, a Miami-based media buying agency for the U.S. Hispanic market.He will now apply all his knowledge and experience to El Malls digital shop.
