U.S. HISPANIC
Alejandro Harrison of Chello: Weve regrouped our signals into Movies & Arts and Lifestyle so that they boost each other
Marcela Tedesco| 23 de julio de 2013
Alejandro Harrison, CEO of Chello Latin America
Alejandro Harrison, CEO of Chello Latin America, told PRODU that aside from changes in management after the departure of Lucía Suárez, there were changes in programming.The signals have been reorganized into Movies & Arts, under Jorge Balleste (formerly of MGM), which includes channels such as Films & Arts, Europa Europa and MGM; and Lifestyle, under Natalia Licovich (formerly of Pramer), with channels such as elgourmet, Casa Club and Cosmopolitan. In the interim, Licovich will oversee the programming of América Sports and Reality TV.According to Harrison, the idea is for each one to work on the strategy and positioning of each channel and for the signals to boost each other.Harrison also announced the addition of Mauro Páez Pumar (formerly of Castalia and LAPTV), to the area of affiliate sales. Their goal is to restructure the tasks and regions.
