U.S. HISPANIC
América Teve displays accomplishments of ratings for May in South Florida
Maribel Ramos-Weiner| 1 de junio de 2017
Carlos Vasallo, president and CEO of América CV Network
Emilio Braun Burillo, along with Jeanie Penichet, general sales manager, presented the solid ratings results obtained by América Teve to the advertising agencies in the recent Ratings Book issued by Nielsen during the month of May. This year, the network’s programing has scaled to new heights with its audience, reaffirming its position as the leader in independent Hispanic television in the US, primarily in the market of South Florida.
“We are the biggest growing Hispanic channel in relation to the important demos of persons between 25-54 years, between 7pm to 11pm, referencing the February 2017 book, and we’re the first channel in male audience 50 plus, between 3pm and 11pm, with 17% share,” states Braun Burillo, who added, “These figures are extremely positive, reflecting our tendency to keep on growing.”
Carlos Vasallo, president and CEO of América CV Network, noted that the success of América Teve is primarily due to the emphasis that its entertainment and news teams reflect as they loyally strive to tap to its multiethnic and multicultural audience.
“It is a labor full of great challenges, but we count with most of the best professionals in Hispanic television in the US,” states Vasallo. “This same diversity of our team guarantees the knowledge we possess to interpret and satisfy the needs and tastes of our audience.”
Here are some of the network’s achievements during this period: AN5 newscast, grew 33% in 25-54 over the February book; AN10 newscast, surpasses 2 ratings points in the 25-54 segment; late night entertainment TN3, grew 27% in households over the May 2016 figures (100% of the programs and newscasts of America Teve are higher than or the same in May as the results obtained in the February book in the 25-54 target.)
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