U.S. HISPANIC
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
29 de julio de 2024
Global CMO Growth Council
The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS today announce the launch of ‘Global CMO Homecoming,’ a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
Global CMO Homecoming’ is led by Global CMO Growth Council “Talent and Marketing Organization” Working Team Co-Chairs Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, and Elizabeth Rutledge, Chief Marketing Officer at American Express.
“It’s all about getting CMOs and senior marketing leaders back to their schools and universities that they care for and love,” said Rutledge. “It’s such an exciting initiative for all of us because of our love of the craft, and to encourage the next generation of talent to have the same love that we do.”
“This has proven to be so helpful– we get so much benefit from engaging with students, whether it’s small or large groups– from hearing from them, from answering their questions, from getting closer to that generation,” added Goldin, “and falling a bit more in love with the work that we do.”
