Apple will launch its new TV streaming service this fall

Last Monday, Tim Cook, CEO of Apple, unveiled plans for its long-anticipated streaming TV service Apple TV+, a new subscription platform for original television programming, slated to launch this fall in more than 100 countries.

“TV is more than just entertainment, it’s cultural,” Cook commented at a presentation at the company’s headquarters in Cupertino, Calif. “TV at its best enriches our lives and we can share it with people we love.”

Monday was light on specifics such as how much the new subscription service will cost or when exactly it will launch, but heavy on star power. Spielberg touted the revival of his Amazing Stories anthology. Jennifer Aniston, Reese Witherspoon, and Steve Carell teased their new drama The Morning Show, which they promised would take viewers “behind closed doors of morning TV.”

Apart from original programming, the company introduced Apple TV Channels, a new service that will aggregate channels and services that customers subscribe to, with partners including Spectrum, DirecTV, Optimum, Hulu, Playstation, FuboTV, and Amazon Prime Video.