U.S. HISPANIC
AT&T selects Imagina US as their provider for the production of exclusive Hispanic content
Maribel Ramos-Weiner| 11 de noviembre de 2010
AT&T selects Imagina US as their provider for the production of exclusive Hispanic content
Promofilm, the production company owned by Imagina US, announced that the company is currently undergoing production for the programs Mundo fama and Mundo deportes exclusively for AT&T.This is the first time the telecommunications giant will broadcast two original programs exclusively targeted for the Hispanic market in the US. These programs can only be seen through the AT&T television service U-verse, and thanks to this, system viewers will be able to watch the programs at their convenience at any given time by using the Spanish On-Demand feature.We are very proud of working with an experienced company; leader in the production of Hispanic content such as Imagina US for the production of two excellent shows exclusively for our clients, commented Roberto García, Executive director of Hispanic marketing for AT&T.We appreciate the trust AT&T has shown in Imagina US for the realization of this project. At the same time, we are sure both programs will be a great addition to the Hispanic television market in the United States, commented Antonio Briceño, Vice-President of programming and distribution for Imagina US.Mundo fama, a weekly program of celebrity news, presents an interesting look at the everyday lives of celebrities, plus coverage of movie premieres, interviews, and the latest and most relevant gossip from magazines and shows.Mundo deportes is a new alternative for sports programming; here the audience shines with their passion for sports.
