U.S. HISPANIC
Azteca América increases 33% Upfront sales
Maribel Ramos-Weiner| 12 de enero de 2012
Bob Turner, president of Azteca America Network and Spot TV Sales
Azteca América announced that as of December its 2011-2012 upfront sales have increased 33% from the same period last year. Growth included a record-breaking increase of 17 new national accounts, including ACH Foods, Chrysler, Church & Dwight, Denny’s, Goya, KFC, Kmart, Marshall’s, Microsoft, Nintendo, Pepsico, Samsung, Sarah Lee, Sears, Sprint, Verizon and Volkswagen, as well as significant investment expansion from existing clients such as H&R Block, Eli Lilly, Kraft Foods, Olive Garden, Post Foods, Rent a Center, Toyota and Farmers InsuranceNational clients heard loud and clear the message of the 2010 Census, namely, that Latinos accounted for half of the population growth over the past decade and that the Latino population grew over 40% to 50.5 million in the same period. Were pleased to be part of the marketing plans of these forward-looking clients, said Bob Turner, president of Azteca America Network and Spot TV Sales.A particularly bright spot of Azteca Américas sales commitments has been multiplatform and integrated product sales. As a content producer, Azteca América is able to harness these two growing segments like no other network. Commitments for product integration sales doubled for the 2011-2012 Upfront season, compared to the same period last year. Thanks go out to our clients for their trust in our growing operations, we are fully committed to airing popular sports, entertainment and news content that is appealing to both viewers and clients. And well have continued exciting news for 2012 both in terms of expanded distribution channels as well as new programming initiatives, said Martin Breidsprecher, CEO of Azteca América.
