U.S. HISPANIC
Azteca América kicks off its 2011-2012 Upfront presentations
Maribel Ramos-Weiner| 28 de abril de 2011
Martín Breidsprecher, Azteca América CEO
Azteca América will continue this year with its strategy of infront presentations to over 100 clients and agencies throughout the country. The presentations will be kicked off with a visit to Azteca studios in Mexico City this month. With the theme of We’re more every day, the upfront message is centered on: better coverage; HD programming in 2012; new talent and expanded infrastructure; continued programming excellence; superior product integration options and digital platforms.Azteca América increased its coverage by 4%, compared to slight decreases for Univisión and Telemundo, according to National Hispanic penetration estimates by Nielsen comparing March 2011 to December 2010.Azteca América will also begin HD transmissions in the next twelve months, which will also be available on key pay TV services in top markets.Azteca will inaugurate 10 cutting-edge digital studios during the first quarter of 2012, creating the most-advanced digital soundstages in Latin America.Advances in the creative process also include the hiring of over 15 international stars to complement existing Azteca talent to continue to raise the bar of production values. New programs for the 2011-2012 will include a daily sports program, Deporte Caliente, hosted by Luis García and Antonio Rosique; a home improvement reality format called Cambiando la Casa and the dramatic thriller series Al Caer la Noche.”We truly believe in the power of television to create engaging platforms for viewers and showcase our clients’ brands,” said Martín Breidsprecher, Azteca América CEO.”We look forward to sharing these successes face to face as we embark on a three-month road trip to visit top clients,” said Bob Turner, president of Sales.
