U.S. HISPANIC
Azteca América partners with Ford for a multiplatform campaign based on Box Azteca
Maribel Ramos-Weiner| 9 de septiembre de 2010
Bob Turner, President of Network Sales of Azteca América
Azteca América network announced the successful launch and execution of another multi-platform campaign. Early this year, Azteca América partnered with Zubi Advertising to bring the Ford F150 brand alive to its flagship Box Azteca property.Beyond its product integration, Azteca América delivered a multi-platform digital campaign, bringing the Ford name to the Azteca Deportes boxing website online and delivering a branded boxing video service to mobile handsets. New media also delivered further impressions with a banner and pre-roll video campaign across its sporting portals and YouTube channels. Throughout all this the Ford F150 message remained consistent and of high impact.”We are honored to welcome Ford to our network as exclusive automotive partner of Box Azteca. We worked for two years with Zubi Advertising to make this happen and look forward to extending our partnership into 2011,” said Bob Turner, President of Network Sales of Azteca América.”It has been a delight to work with Zubi and Ford because they really understand how to take advantage of sports programming to integrate their brand in a meaningful way,” said Rawdon Messenger, Director of Digital and Product Integration.
