U.S. HISPANIC
Azteca America reports year-over-year double-digit growth for weekday prime in November sweeps
Maribel Ramos-Weiner| 29 de noviembre de 2012
The 8pm hour attracted an increase in younger viewers with the reality program La Isla
Azteca America posted year-over-year double-digit growth in key demos for weekday primetime during November sweeps, according to Nielsen. The network increased the number of impressions by 14% for both Adults 18-34 and adults 18-49, as well as by 13% for adults 25-54.1 Strong viewership of the Liga Mx soccer leading into the playoff cycle also boosted male viewership, with 20% year-over-year growth for both men 18-49 and men 25-54.1 Other highlights include: Liga Mx Mexican soccer quarterfinals boosted Azteca America to the number two Spanish-language network among Males 18-49 and males 25-54 for primetime on November 14.2. Also, the 8pm hour attracted an increase in younger viewers with the reality program La Isla. The network posted a 35% increase among Adults 18-34 and a 37% increase among Persons 2-17 for the 8pm-9pm time period versus the previous year.Al Extremo at 9pm garnered 17% growth among females 18-49, 52% among persons 2-17 and 13% among adults 18-34.4The November ratings results show that young viewers continue to gravitate to quality Spanish-language television with the appropriate programming. We look forward to building on this success for the remainder of 2012 and into 2013, said Martín Breidsprecher, CEO of Azteca America.
