U.S. HISPANIC
Azteca America: We launched the campaign El Año de la Latina to celebrate Latina women in the US
Maribel Ramos-Weiner| 22 de abril de 2018
Craig Geller Azteca America
Strength, stability and scalability, three of the elements from the network´s business strategy that Craig Geller, EVP of Networks Sales & Digital, at Azteca America, highlighted.
“Our owners have adopted our vision by investing in our future of growing everyone, at any moment and any screen. Azteca America recognizes that change leads to growth and we have the potential to become the best media purchase in the Hispanic market in this presales season. We understand that today´s consumer is nowadays in control of what he wants to see and where, and the number of options is increasing,” he expressed in his presentation.
He highlighted that they will maintain their leverage on data research to use as a guide and be able to offer new formats for their clients. He mentioned the case of the new format –acquired from VIP 2000 TV- ¡Lights, Phone, Action! that present many opportunities for advertisers. He added that they have expanded the OTT platform Azteca Más, that offers new options to connect with this audience, as well as content studios. From the expansion of digital studios, they launched the campaign El Año de la Latina that celebrates Latina women.
Stacie de Armas, Strategic Initiatives and Connection with Consumer VP at Nielsen mentioned statistics related with Latina women in the US, that turn them into “the next demographic revolution”.
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Craig Geller de Azteca America: Los datos y las multiplataformas son claves