U.S. HISPANIC
BBC Worldwide: BritScreen proves our commitment with programming sales as a business
Maribel Ramos-Weiner| 2 de mayo de 2017
Anna Gordon, EVP and managing director, BBC Worldwide Latin America/US Hispanic
For the second time, BBC Worldwide holds an upfront event in Miami to show their US Hispanic and Latin American clients their 2017 programming catalogue.
“It isn’t the first time we hold an event of this sort in Miami. Last year we did one, but not as ambitious as this one, since program sales are more important for us as a business. This year, we already called the event BritScreen. We also held a very successful one in Mexico last Thursday, April 20,” commented Anna Gordon, EVP and managing director at BBC Worldwide Latin America/US Hispanic.
Around 50 programming buyers attended the event from media groups like NBCUniversal, Discovery, Univision, FOX Networks Group LatAm, Grey Juice, History, A&E, Sony and Viacom, among others.
At the BritScreen, Gordon, together with David Hanono, general Sales and Digital manager at BBC Worldwide Latin America/US Hispanic and David Boyle, EVP of Perspectives, presented the three sessions of the screening. The first was factual entertainment (The day I Fell to Earth, Million Dollar Car Hunters and Tribal Bootcamp), documentaries, history and science (Mission Galápagos), and children’s (Go Jetters, among others).
The second was drama, with The Last Post, Broken, McMafia, Top of the Lake: China Girl, Doctor Who, Born to Kill and The Durrells; and comedy, White Gold, Wasted and Ill Behaviour. The last session was for formats, natural history and music.
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