U.S. HISPANIC
beIN SPORTS en Español delivers #1 sports telecasts across Spanish-Language sports cable networks with LaLiga matches
Maribel Ramos-Weiner| 4 de febrero de 2016
On the weekend of January 30, 2016, beIN SPORTS en Español out delivered its Spanish-language competition both Saturday and Sunday with the exclusive broadcast of two top LaLiga matches FC Barcelona vs. Atlético de Madrid and Real Madrid vs. Espanyol. According to Nielsen, the live telecast of the FC Barcelona vs. Atlético de Madrid match on January 30, 2016 drew a total average audience of 446,000 viewers on beIN SPORTS en Español and an additional 165,000 Total Average Viewers on beIN SPORTS for a combined total average audience of 611,000 across both networks. Meanwhile, the live telecast of the Real Madrid vs. Espanyol match delivered an average total audience of 419,000 viewers on beIN SPORTS en Español and a combined average of 495,000 Total Viewers across both networks.Nothing compares to the excitement of passionate soccer fans, and we are proud to serve as the go-to destination for soccer fans in the U.S. We continue to consistently outperform our fully distributed competitors with unrivaled coverage of LaLiga in spite of having been in market for only three years and we were the highest rated network weekends between 6am and 6pm, 11 of the 12 months in 2015. Our commitment is to keep bringing our viewers the top-quality coverage and analysis they deserve, said Antonio Briceño, deputy managing director of beIN SPORTS.
