U.S. HISPANIC
beIN SPORTS: Focused on recovering distribution via digital
Maribel Ramos-Weiner| 8 de marzo de 2019
Antonio Briceño Bein Sports
beIN SPORTS´ main goals for this year are recovering distribution through digital platforms and OTT, and multiplying its digital properties.
“The priority is definitely to try to recover the distribution we have lost after the negotiations conducted last year and we are working for this. Regarding the channel itself, one of the main goals is definitely to refresh our screen, to reinvent ourselves,” expressed Antonio Briceño, Deputy Managing Director of beIN SPORTS for the US and Canada.
He explained that there are interesting growth opportunities with non-traditional distributors. “There are new OTT platforms we are talking with to have the application on Roku, Hulu, YouTube TV, and Amazon. We have had conversations with all the new players who are interested in sports contents,” he added.
The signal has conducted a restructuring in its programming. They have taken out of their weekly roster spaces like El Xtra and replaced it with spaces more focused on their new properties, Copa Libertadores and Copa Sudamericana -which, along with LaLiga- will be the main focus of the channel.
“We have launched a new edition of The Xpress Tuesdays, Wednesdays, and Thursdays that is more centered on what happens before, during and after the Copa Libertadores. We have a version of The Locker Room of Copa Libertadores and at the same time, are planning several digital programs that talk about South American soccer that is a comprehensive part of beIN SPORTS´ programming. We also have a new show about Libertadores goals that comes out on Fridays,” he commented.
