Bilingual Multiplatform Campaign All Together Better At NBCUniversal And Telemundo Celebrate Hispanic Heritage Month

Telemundo and NBCUniversal celebrate the launch of All Together Better. Juntos Imparables, a dynamic star-studded campaign honoring Hispanic Heritage Month and highlighting the powerful cultural influences that unite us all.

For the fifth year in a row, Telemundo will lead this company-wide initiative, shining a light on authentic voices and shared experiences that inspire and connect us all. This year’s theme centers on the power of collaboration — celebrating the values, aspirations, and cultural influences that unite us, and show how, by working together, we can create something truly extraordinary.

Telemundo.com/HerenciaHispana will be housing all All Together Better. Juntos Imparables themed content in Spanish and English.

This Hispanic Heritage Month cross-platform initiatives via broadcast, digital, and social, include:

TELEMUNDO HIGHLIGHTS  

Through entertainment and news programming, Telemundo will showcase national Hispanic Heritage celebrations, honoring the culture and impact of the Hispanic community.

Telemundo celebrates Mexico’s Independence with Viva México, El Grito, a live special from the iconic Zócalo in Mexico City. Hosted by Chantal Andere and Javier Poza, the program showcases performances by Fey, Marta Sánchez, El Fantasma, Joss Favela, and La Arrolladora Banda El Limón. The broadcast will also mark a historic moment, featuring the first Grito ceremony led by a female president, Claudia Sheinbaum.

Telemundo Deportes will celebrate Hispanic Heritage Month across its shows and digital platforms with original content that honors culture and athletic excellence. Telemundo Deportes AHORA vignettes will spotlight our talents’ personal ties to Hispanic traditions. Premier League features will showcase the impact of Hispanic players past and present. Special coverage will include the U.S. Men’s National Team match vs. Ecuador, Rumbo al Mundial player interviews, Liga MX spotlights, and the El Pelotazo series revisiting historic Hispanic sports moments. These initiatives reflect Telemundo Deportes’ commitment to celebrating the pride, passion, and heritage that unite Hispanic fans and athletes worldwide.

Noticias Telemundo, in partnership with Axios, will co-host the fourth annual Axios Visionarios event celebrating the contributions of Latinos. This year’s event will be held on Oct. 8th in Los Angeles and include deep-dive interviews with prominent Latino newsmakers across entertainment, policy, culture and sports.

Telemundo’s acclaimed corporate social responsibility platform, El Poder en Ti, will lead a special content initiative for Hispanic Heritage Month, featuring original stories that celebrate collaborations and talent across NBCU, underscoring the message that “We Make it All Together Better.”

NBCUNIVERSAL HIGHLIGHTS  

NBC News Daily will kick off the Hispanic Heritage Month campaign with an on-air mention and an exclusive first look at the anthem spot, bringing the celebration to audiences nationwide. The segment will also be amplified across NBC News’ digital, social, and FAST platforms, ensuring visibility among viewers engaging with the brand wherever they watch.

TODAY will celebrate Hispanic Heritage Month all month long with special segments that highlight culture, food, and entertainment. Viewers can look forward to stories on the growing popularity of Pádel, flavorful recipes from Chef Rick Martinez, and a showcase of Hispanic-inspired products with Alejandra Ramos. The celebration will wrap up with a special moment on the Plaza featuring Lin-Manuel Miranda, Luis Miranda, and the cast of Buena Vista Social Club performing live.

Peacock: This year, Peacock will spotlight Hispanic Heritage Month with a dedicated rail featuring fan-favorite titles from NBC, Telemundo, and Peacock, including López vs. López, Top Chef VIP, and A Great Day with J Balvin. Additionally, Telemundo’s award-winning and longest-running scripted franchise, El Señor de los Cielos, returns with a brand-new chapter, Dinastía Casillas, streaming next day on Peacock starting October 8.

Peacock will also boost its TV library with over 20 additional titles from Telemundo, including Buscando a Frida, El Baron, El Chema, and El Clon.

NBCUniversal Local: The NBC- and Telemundo-owned stations will deliver Hispanic Heritage Month content across their television, streaming and digital platforms.

NBCU Academy will feature a special digital piece spotlighting Telemundo Deportes, the exclusive Spanish-language home of the FIFA World Cup 26. The feature will highlight the team behind the most extensive Spanish-language coverage in U.S. media history, sharing their vision for delivering this much-anticipated global event.