U.S. HISPANIC
blim tv: Betting to our new AVOD plan and to our SVOD as a value proposition
Maribel Ramos-Weiner| 4 de junio de 2021
Luis Arvizu MediaMath
blim tv, Grupo Televisa’s OTT subscription service, announced the launch of a free and ad-supported access option (AVOD) to respond to audiences that are eager to enjoy a large catalog of content in Spanish for free that will reach more than 18 countries in Latin America.
With more than 14 thousand hours of classic and popular content on the platform, the AVOD option will be the Basic Plan. Among the popular productions available are” complete seasons and episodes of Las Tontas no Van al Cielo, Hasta que el Dinero nos Separe, Vecinos y La Rosa de Guadalupe, Nosotros los Guapos, and Una Familia de Diez.
The new free option of blim tv (AVOD) supports its current subscription-free and ad-free (SVOD) offer that now becomes a Premium Plan and gives access to more than 35 live channels and 37 thousand hours of content on-demand, including hundreds of Spanish-language soap operas, series, movies, sports, programs, and documentaries from content producers such as Televisa, Univision, Telemundo, Atresmedia, Videocine, RTVE, Viacom, Mediapro, Sony, Polka, RCN, and Cinépolis, among many others. In addition, exclusive previews (before TV), live and direct football, personalized recommendations, downloads to watch offline, and the creation of up to five profiles.
“We’ve put a lot of time and investment into developing the best user experience while building the ideal solution from the advertiser’s point of view. blim tv’s commitment is that the AVOD plan becomes the most recognized in the market and that the SVOD option is considered as a differentiated value proposition from the free version,” said Luis Arvizu, CEO of blim tv.
