U.S. HISPANIC
Blue Ant Media: In the last year our Love Nature TV has reached 6.5 million households in LatAm
Maribel Ramos-Weiner| 17 de agosto de 2022
Julio Sobral de Blue Ant Media
The wildlife and nature programming of Love Nature, mostly produced in 4K, and distributed in the region by Blue Ant Media since 2018, has reached 6.5 million homes in the last year. Its main clients are Millicom, Claro, Movistar, Amazon Prime Video, DIRECTV, Telecentro, VTR, Liberty Media, and CNT Ecuador.
When Love Nature debuted in the region, It was the first 24-hour wildlife channel to launch on pay TV platforms offering 4K and HD. “Since then, it has gained even more momentum remaining ad-free and offering a true wildlife lineup with powerful natural history stories. In the Latin American territories, we see a great opportunity to increase our reach on cable and satellite platforms, which continue to be an important space for audiences” explained Julio Sobral, Senior VP of Global Networks for the US and Latin America at Blue Ant Media.
“In the ever-evolving landscape of TV, working across all platforms means that Love Nature has to be agile to help our affiliate partners in better serving their audiences, whether it’s on streaming or linear platforms. For example, we recently partnered with two public channels in Brazil, TV Brasil and TV Cultura, to launch blocks under the Love Nature brand within their programming,” said Sobral.
Love Nature was also launched as an SVOD offering on Amazon Prime Video in Mexico and Brazil, having “great success in both countries”.
Building “excellent relationships” with their platform partners in Latin America is a big part of Sobral’s growth strategy. “To foster these relationships and raise awareness of our profile in the industry, our team attends the main commercial markets and festivals in the region such as MIP Cancun, NATPE, and Andina Link”.
Love Nature launched globally in 2014 and now reaches 365 million households in over 127 countries across multiple platforms. “Part of that exponential growth is due to a dedicated focus on serving the Latin American market whose audiences are hungry for beautiful nature and wildlife programming, ideal for families to watch together,” he concluded.
