U.S. HISPANIC
Brazilians bet on the strength of NATPE in strategic moment for Latin America
Maribel Ramos-Weiner| 15 de enero de 2019
Juliana Alganaraz Endemol Shine Brasil
With Latin American productions gaining more and more prominence and space in the international market, nine Brazilian producers will be at NATPE Miami Marketplace & Conference 2019, one of the main markets for television content, which will be held from 22 to 24 January in Miami, Florida (USA).
The Brazilian delegation will be led by Brazilian Content, the audiovisual content export project promoted by BRAVI in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The event is a window of opportunity for producers interested in meeting and doing business with Latin, Hispanic and North American partners. It is also ideal for presenting projects and seeking training on the latest trends in the market, in television and in content. In addition to the market area, NATPE has a diversified programming and will cover topics such as platforms and OTT, development, business, brands and advertisers, among others.
One of Brazil’s highlights in this edition is the participation of Juliana Algañaraz, from Endemol Shine Brazil, in the panel LatAm Summit Part 4 – The Executive POV, which will focus on Latin American productions, with themes such as increasing quality and audience numbers.
“NATPE is a strategic moment to enable production and marketing partnerships with companies operating in Latin America and for relations with global players,” says Edison Viana of Moonshot Pictures, a production company that attends the event every year.
Another production company that will be at NATPE is Medialand, which will attend the event for the fourth time this year. For its executive producer Beto Ribeiro, spectators around the world have been increasingly endorsing Brazilian creativity and quality. “NATPE makes it easier to access key people in the market, enabling this greater integration between market and contents,” he says.
Keeping an eye on this world of opportunity, three Brazilian production companies will attend the event for the first time: Glaz Entretenimento, Super8Prod and Story Productions.
Brazilian Content will have a booth at the event, which offers full support to producers when it comes to advertising, doing business and information. “We hope to promote the content made in Brazil by attracting buyers to our booth and allowing national production companies to sell and partner with the Latin American, North American and Hispanic markets,” says Rachel do Valle, executive manager of Brazilian Content.
In addition to the producers already mentioned Formata, Movioca Content House, Sato Company and Teleimage complete the list of companies attending, 9 companies and 12 representatives in total.
